Ok, so "Royalty" was a bit of a stretch, but it sounds good doesn't it? But seriously, in my continued effort to be as transparent as I can, I'd like to introduce you to our coffee importer. We could get our coffee beans from any number of the hundreds of importers and re-sellers in the US, but Joe's Brother Coffee is proud to say we import our coffee through Royal Coffee.
If I could make the trips to all the different coffee growing countries I would, but since I can't I need an importer I can trust to bring back the best beans available. I won't put my name on a anything unless I know I'm giving you the best quality and value possible. Because of Royal Coffee, I can guarantee you are getting the best.
IMPORTED BY ROYAL,
Even though it will likely be about a week or so before we get our new roaster, like a kid at Christmas time, I couldn't wait to try out my new bag stamps! I guess even with a simple thing like a rubber stamp, there is a learning curve. My hands were a little shakey when applying the red Colombian stamp. Too much coffee maybe? Nah, couldn't be!
I like the idea of using stamps, as apposed to pre-printed labels or the hugely expensive pre-printed bags, because they are much more Eco-friendly and they go great with our biodegradable & compost-able coffee bags perfectly. Plus, they just look cool!
Notice your Roast Date is prominently printed right below the coffee variety name? This insures you always know exactly when your coffee was roasted, so you know it's truly fresh. No guesswork!
I would love to hear your thoughts on our bag and stamp choice!
1. High Quality Products.
Our coffee comes from the finest Arabica beans available, roasted to perfection for optimal flavor, body and aroma. And we have super cool tee-shirts too!
2. Make coffee. Do Good!
We support the ALS Association's efforts to defeat ALS through medical research and patient care of those living with the disease. 20% of our profits are donated to the ALS Association and other local charitable organizations in our hometown of Grand Rapids.
3. We're Local!
We are a small (and ambitious) business located in Grand Rapids Michigan. Our roaster is in Lansing Michigan and Our Tee-shirts are printed in Comstock Park Michigan. Supporting small businesses keeps more of your money in your community.
4. Great service.
We offer free local delivery to Grand Rapids customers and free shipping anywhere in the contiguous US with any purchase of $60 or more. Our products ship fast and safely with FedEx. You get a tracking number with every order so you always know where your order is and when it will arrive at your door.
5. Satisfaction Guaranteed.
If you absolutely hate our products, we will buy it back. If you're not happy, we're not happy.
6. Our Mantra - Drink~Share~Love
We are on mission to make coffee do more than just taste great. We believe coffee is more than just a tasty beverage, it's an experience. Drink and enjoy coffee. Share it with your friends and family. And Love, love people at every opportunity, it is our greatest commandment.
By buying JBC you are loving your neighbors and strangers alike by helping support the ALS Association's efforts to find treatments and a cure for ALS. thereby improving quality of life for us all.
You're not dealing with some faceless, human-less corporation. Your dealing with me, Joe's Brother, Steven. I am just like you most days, I just want a good cup of coffee. I am not a coffee snob, even though I love coffee a lot! I understand you may not care what side of the mountain your coffee beans grew on or even what part of the world they came from. You just want your fix. I get that, and that's okay. I love you anyway.
8. JBC is an Industry Rebel (with a cause)
I want Joe's Brother Coffee to become Michigan's number one brand of coffee! I know, that's a tall order. Some may even say that's impossible, given the number of roasters and coffee shops here, not to mention that Folgers pretty much has the corner on the home brewing coffee business in the nation. However, I'm not letting that stop me. Subway was once a newcomer to the sandwich industry too! The ALS cause is near and dear to me, so I have a lot of motivation.
9. Charity starts at home.
In addition to our premium coffees, our focus is to support ALS awareness and research. However we have not forgotten about our local friends in need. In addition to donating funds to the ALSA, we are also supporting God's Kitchen, which gives free hot meals to those in need. God's Kitchen' only funding source is direct donations, they provide a great service to our community and can not be left out.
10. Hot brews ~ Cool Tees
We're making coffee cool! (at least in my eyes) Our super cool tee-shirts are just the beginning. Being able to show your love with our Mantra Tees is awesome, but I'm not stopping there. In the future, we'll be offering other cool gear, mugs and other coffee accessories.
I have made it my personal mission to do what I can to help raise awareness and research funds for ALS (Amyotrophic Lateral Sclerosis), that's how Joe's Brother Coffee came to be. As part of said mission, I have decided to do a series of PSA posters called "I Need A Cure" that makes use of the ALS Association logo as part of the headline.
Please download and share these images on your favorite social networking site, or print and hang them in a prominent place for others to see, and start a conversation.
It can be very scary when taking on a new project, especially when it's near and dear to your heart. You want everything to be just right. There seems to be a million things that need consideration, decisions of feasibility, and bunch more things that seem to take the fun out of it and mucking up the whole works.
DRINK - SHARE - LOVE
Keep up with what's going on here at Joe's Brother Coffee. Comment and Share! Help us fight ALS and drink lots of coffee!
Join us in our mission to make coffee do good! It's easy to make a difference in other's lives simply by doing what you do everyday, Drink Joe's Brother Coffee.