New Label Design Changes Roll Out On Joe's Brother Coffee Single Origin Varieties

Pretty exciting times here at Joe's Brother Coffee! 

In the continuing effort to bring cohesiveness and clarity to our brand, Joe's Brother Coffee is pleased to announce that we are introducing a new packaging label design for our Single Origin coffees, starting in March 2020. The new look will apply to all our single origin coffee varieties, so approximately 8 products within the Joe's Brother Coffee line of specialty coffees.

...providing consumers with the important information about where their coffee is sourced and the conditions it's grown under, and by whom the coffee was farmed will greatly improve the coffee experience for our customers. ​

The first of the new bag designs to hit the market will be available at the Jenison Artisan Market in Jenison Michigan, and will be available in our online store by the end of the month.

The new label design clearly reflects our core mission of roasting premium coffees while simultaneously supporting the ALS community. The badge at the top of the label, displays our coffee mug logo encompassed by the phrase "Roasting for ALS - Hope • Respite • Cure" brings our mission of support to the ALS community to the fore.

The rest of the design brings clarity and continuity to the look across our single origin coffee line. With a simple and clean layout, we can focus on the qualities of the uniqueness of the coffee in the bag. We believe providing consumers with the important information about where their coffee is sourced and the conditions it's grown under, and by whom the coffee was farmed will greatly improve the coffee experience for our customers. 

New Label Design For Joe's Brother Coffee Single Origin Varieties Available March 2020

Make sure to keep an eye out for the new look of Joe's Brother Coffee in a store near you!

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