Another reason I'm very excited about our roaster is giving coffee lovers in the Grand Rapids area another choice, a fresher choice. Even among the great roasters we have in our area, getting truly fresh roasted coffee is still not as easy as one might think. Even the "small batch" roasters, roast what I consider large batches of 10 pounds or more (usually more) at a time. I ask, how can you be roasting fresh for me, when I'm only buying 1 pound? The reality is, they're not. Due to the nature of their roaster capabilities, they can't roast 1 or even 2 pounds at time, the roaster itself is too big so it's not feasible nor financially viable for them. Top that off with retail prices in the $15-$25 range for a 12 ounce bag, I find that unacceptable and is some cases down right insulting.
Also this high price-point for "small batch" roasted coffee pushes potential customers out of the market simply based on price. I'm sorry, but you may have the best coffee in world, but what good does it do, if people can't afford it.
If you find yourself wanting great coffee that's roasted fresh just for you, now you know where to get it.
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