1. High Quality Products.
Our coffee comes from the finest Arabica beans available, roasted to perfection for optimal flavor, body and aroma. And we have super cool tee-shirts too!

2. Make coffee. Do Good!
We support the ALS Association's efforts to defeat ALS through medical research and patient care of those living with the disease. 20% of our profits are donated to the ALS Association and other local charitable organizations in our hometown of Grand Rapids.

3. We're Local!
We are a small (and ambitious) business located in Grand Rapids Michigan. Our roaster is in Lansing Michigan and Our Tee-shirts are printed in Comstock Park Michigan. Supporting small businesses keeps more of your money in your community.

4. Great service.
We offer free local delivery to Grand Rapids customers and free shipping anywhere in the contiguous US with any purchase of $60 or more. Our products ship fast and safely with FedEx. You get a tracking number with every order so you always know where your order is and when it will arrive at your door.

5. Satisfaction Guaranteed.
If you absolutely hate our products, we will buy it back. If you're not happy, we're not happy.

6. Our Mantra - Drink~Share~Love
We are on mission to make coffee do more than just taste great. We believe coffee is more than just a tasty beverage, it's an experience. Drink and enjoy coffee. Share it with your friends and family. And Love, love people at every opportunity, it is our greatest commandment.

By buying JBC you are loving your neighbors and strangers alike by helping support the ALS Association's efforts to find treatments and a cure for ALS. thereby improving quality of life for us all.

7. Personality.
You're not dealing with some faceless, human-less corporation. Your dealing with me, Joe's Brother, Steven. I am just like you most days, I just want a good cup of coffee. I am not a coffee snob, even though I love coffee a lot! I understand you may not care what side of the mountain your coffee beans grew on or even what part of the world they came from. You just want your fix. I get that, and that's okay. I love you anyway.

8. JBC is an Industry Rebel (with a cause)
I want Joe's Brother Coffee to become Michigan's number one brand of coffee! I know, that's a tall order. Some may even say that's impossible, given the number of roasters and coffee shops here, not to mention that Folgers pretty much has the corner on the home brewing coffee business in the nation. However, I'm not letting that stop me. Subway was once a newcomer to the sandwich industry too! The ALS cause is near and dear to me, so I have a lot of motivation.

9. Charity starts at home.
In addition to our premium coffees, our focus is to support ALS awareness and research. However we have not forgotten about our local friends in need. In addition to donating funds to the ALSA, we are also supporting God's Kitchen, which gives free hot meals to those in need. God's Kitchen' only funding source is direct donations, they provide a great service to our community and can not be left out.

10. Hot brews ~ Cool Tees
We're making coffee cool! (at least in my eyes) Our super cool tee-shirts are just the beginning. Being able to show your love with our Mantra Tees is awesome, but I'm not stopping there. In the future, we'll be offering other cool gear, mugs and other coffee accessories.

I have made it my personal mission to do what I can to help raise awareness and research funds for ALS (Amyotrophic Lateral Sclerosis), that's how Joe's Brother Coffee came to be. As part of said mission, I have decided to do a series of PSA posters called "I Need A Cure" that makes use of the ALS Association logo as part of the headline.

Please download and share these images on your favorite social networking site, or print and hang them in a prominent place for others to see, and start a conversation.

I am also planning on creating a tee-shirt with this tagline, which will be available in the JBC Gear Shop soon. And as with all JBC brand products, a portion of the profits will benefit the ALS Association, and other local charities.

Drink ~ Share ~ Love
Joe's Brother

As affirmed coffee addict, I am horrified by the thought of a bad time to drink coffee, But there is a really smart guy out there that did a study on this (sarcasm intended). Yes, there was.

The study has revealed that the worst time to consume caffeine in the day is six hours before bedtime as it can have significant, disruptive effects on sleep. Christopher Drake, PhD of the Henry Ford Hospital in Detroit, led the study, says that drinking a big cup of coffee on the way home from work can lead to negative effects on sleep just as if someone were to consume caffeine closer to bedtime. 

I must admit, again as an affirmed coffee addict, this is not a great revelation by any stretch of the imagination. Which begs the question. Why do we need an official study to determine, caffeine will keep you awake? So, Dr. Drake, you could have just asked me.


Source: Business Standard

This short video explains in easy to understand language how ALS works and what it does to the body.

An estimated 5,000 people (nearly 14 people every day) in the U.S. are diagnosed with the disease each year. ALS is one of the most common neuromuscular diseases worldwide, and people of all races and ethnic backgrounds are affected. ALS most commonly strikes people between 40 and 60 years of age, but younger and older people also can develop the disease. No one is immune for developing ALS.

Funding research on Amyotrophic lateral sclerosis (ALS), commonly known as Lou Gehrig's disease, is so very important. There is no cure and no life extending treatments at this time. ALS is a death sentence.

I want to say thanks to great folks who already enjoy our coffee and ask those who haven't tried it yet to Join us in our mission to make coffee do good. By supporting Joe's Brother Coffee, you are supporting ALS research. Which makes you Awesome!

Drink ~ Share ~ Love

It can be very scary when taking on a new project, especially when it's near and dear to your heart. You want everything to be just right. There seems to be a million things that need consideration, decisions of feasibility, and bunch more things that seem  to take the fun out of it and mucking up the whole works.

Hey folks!

I am very excited to announce the shop is finally open for business! I was hoping to announce it last week but we had a few issues that needed attending to. We understand that's the way things go sometimes.

Please leave us a note here and share your thoughts with us. or just leave your comments below!

Joe's Brother

Hey folks!

I'm Joe's Brother, and welcome to our little corner of the internet. I hope you'll join me on this adventure and see what we can accomplish together. I'm not sure where this will eventually go, but I'm hoping it goes big. I would love to change the way people think about there life in a way that affects real-positive change in lives of our friends, family and even strangers. I know that's a tall order, but I believe that even the smallest efforts can have big pay-offs. 

My brother Joe and I where very close, so as you might imagine, when he was diagnosed with ALS I was devastated. We both knew it was a death sentence. Our Father had suffered the same fate in the late 1990's. I will refrain from going into detail at this time because quite frankly it's depressing to think about. The pain of loss is still very strong. It's bad enough to lose one family member from this horrible disease, but two is even worse.

So Joe's Brother Coffee is born! To honor the memory of my brother Joe and everyone else who has been touched by ALS. So please join me in this quest to raise awareness and money to help find a treatment and ultimately a cure for ALS.

You can learn more about the ALS Association at their website www.alsa.org