I have made it my personal mission to do what I can to help raise awareness and research funds for ALS (Amyotrophic Lateral Sclerosis), that's how Joe's Brother Coffee came to be. As part of said mission, I have decided to do a series of PSA posters called "I Need A Cure" that makes use of the ALS Association logo as part of the headline.

Please download and share these images on your favorite social networking site, or print and hang them in a prominent place for others to see, and start a conversation.

I am also planning on creating a tee-shirt with this tagline, which will be available in the JBC Gear Shop soon. And as with all JBC brand products, a portion of the profits will benefit the ALS Association, and other local charities.

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Joe's Brother

As affirmed coffee addict, I am horrified by the thought of a bad time to drink coffee, But there is a really smart guy out there that did a study on this (sarcasm intended). Yes, there was.

The study has revealed that the worst time to consume caffeine in the day is six hours before bedtime as it can have significant, disruptive effects on sleep. Christopher Drake, PhD of the Henry Ford Hospital in Detroit, led the study, says that drinking a big cup of coffee on the way home from work can lead to negative effects on sleep just as if someone were to consume caffeine closer to bedtime. 

I must admit, again as an affirmed coffee addict, this is not a great revelation by any stretch of the imagination. Which begs the question. Why do we need an official study to determine, caffeine will keep you awake? So, Dr. Drake, you could have just asked me.


Source: Business Standard

This short video explains in easy to understand language how ALS works and what it does to the body.

An estimated 5,000 people (nearly 14 people every day) in the U.S. are diagnosed with the disease each year. ALS is one of the most common neuromuscular diseases worldwide, and people of all races and ethnic backgrounds are affected. ALS most commonly strikes people between 40 and 60 years of age, but younger and older people also can develop the disease. No one is immune for developing ALS.

Funding research on Amyotrophic lateral sclerosis (ALS), commonly known as Lou Gehrig's disease, is so very important. There is no cure and no life extending treatments at this time. ALS is a death sentence.

I want to say thanks to great folks who already enjoy our coffee and ask those who haven't tried it yet to Join us in our mission to make coffee do good. By supporting Joe's Brother Coffee, you are supporting ALS research. Which makes you Awesome!

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It can be very scary when taking on a new project, especially when it's near and dear to your heart. You want everything to be just right. There seems to be a million things that need consideration, decisions of feasibility, and bunch more things that seem  to take the fun out of it and mucking up the whole works.

Hey folks!

I am very excited to announce the shop is finally open for business! I was hoping to announce it last week but we had a few issues that needed attending to. We understand that's the way things go sometimes.

Please leave us a note here and share your thoughts with us. or just leave your comments below!

Joe's Brother

Hey folks!

I'm Joe's Brother, and welcome to our little corner of the internet. I hope you'll join me on this adventure and see what we can accomplish together. I'm not sure where this will eventually go, but I'm hoping it goes big. I would love to change the way people think about there life in a way that affects real-positive change in lives of our friends, family and even strangers. I know that's a tall order, but I believe that even the smallest efforts can have big pay-offs. 

My brother Joe and I where very close, so as you might imagine, when he was diagnosed with ALS I was devastated. We both knew it was a death sentence. Our Father had suffered the same fate in the late 1990's. I will refrain from going into detail at this time because quite frankly it's depressing to think about. The pain of loss is still very strong. It's bad enough to lose one family member from this horrible disease, but two is even worse.

So Joe's Brother Coffee is born! To honor the memory of my brother Joe and everyone else who has been touched by ALS. So please join me in this quest to raise awareness and money to help find a treatment and ultimately a cure for ALS.

You can learn more about the ALS Association at their website www.alsa.org