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LEARN AND SHARE

(seriously, please share)

PSA Posters "I Need A Cure" Series

8/2/2014

 
I have made it my personal mission to do what I can to help raise awareness and research funds for ALS (Amyotrophic Lateral Sclerosis), that's how Joe's Brother Coffee came to be. As part of said mission, I have decided to do a series of PSA posters called "I Need A Cure" that makes use of the ALS Association logo as part of the headline.
I Need A Cure poster by joe's brother
Please download and share these images on your favorite social networking site, or print and hang them in a prominent place for others to see, and start a conversation.
I Need A Cure poster by joe's brother
I am also planning on creating a tee-shirt with this tagline, which will be available in the JBC Gear Shop soon. And as with all JBC brand products, a portion of the profits will benefit the ALS Association, and other local charities.

Drink ~ Share ~ Love
Joe's Brother

Microsoft And ALS Share The Super Bowl Spotlight

2/2/2014

 
I am not a big fan of the game myself, but it's nice to know Microsoft's commercial is featuring an ALS patient, Former New Orleans Saints safety Steve Gleason. The video below is very touching, and gives a glimpse into his life after football. It truly is a great statement of how our lives can benefit from the use of technology. But my hope for this commercial is to be more of testimony for ALS and raise peoples awareness of this horrible disease.
Former New Orleans Saints safety Steve Gleason

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The Worst Time To Have Coffee... Is That Even Possible?

1/2/2014

 
As affirmed coffee addict, I am horrified by the thought of a bad time to drink coffee, But there is a really smart guy out there that did a study on this (sarcasm intended). Yes, there was.

The study has revealed that the worst time to consume caffeine in the day is six hours before bedtime as it can have significant, disruptive effects on sleep. Christopher Drake, PhD of the Henry Ford Hospital in Detroit, led the study, says that drinking a big cup of coffee on the way home from work can lead to negative effects on sleep just as if someone were to consume caffeine closer to bedtime. 
Picture
Drake and his research team studied 12 healthy normal sleepers, as determined by a physical examination and clinical interview. Participants were instructed to maintain their normal sleep schedules. The study was published in Journal of Clinical Sleep Medicine.
I must admit, again as an affirmed coffee addict, this is not a great revelation by any stretch of the imagination. Which begs the question. Why do we need an official study to determine, caffeine will keep you awake? So, Dr. Drake, you could have just asked me.


Source: Business Standard

Understanding ALS Video

26/1/2014

 
This short video explains in easy to understand language how ALS works and what it does to the body.
An estimated 5,000 people (nearly 14 people every day) in the U.S. are diagnosed with the disease each year. ALS is one of the most common neuromuscular diseases worldwide, and people of all races and ethnic backgrounds are affected. ALS most commonly strikes people between 40 and 60 years of age, but younger and older people also can develop the disease. No one is immune for developing ALS.

Funding research on Amyotrophic lateral sclerosis (ALS), commonly known as Lou Gehrig's disease, is so very important. There is no cure and no life extending treatments at this time. ALS is a death sentence.

I want to say thanks to great folks who already enjoy our coffee and ask those who haven't tried it yet to Join us in our mission to make coffee do good. By supporting Joe's Brother Coffee, you are supporting ALS research. Which makes you Awesome!

Drink ~ Share ~ Love

Firsts are tough - but worth it

26/1/2014

 
It can be very scary when taking on a new project, especially when it's near and dear to your heart. You want everything to be just right. There seems to be a million things that need consideration, decisions of feasibility, and bunch more things that seem  to take the fun out of it and mucking up the whole works.

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The Shop is open!

20/12/2013

 
Hey folks!

I am very excited to announce the shop is finally open for business! I was hoping to announce it last week but we had a few issues that needed attending to. We understand that's the way things go sometimes.

Please leave us a note here and share your thoughts with us. or just leave your comments below!

Joe's Brother

First post

30/11/2013

 
Hey folks!

I'm Joe's Brother, and welcome to our little corner of the internet. I hope you'll join me on this adventure and see what we can accomplish together. I'm not sure where this will eventually go, but I'm hoping it goes big. I would love to change the way people think about there life in a way that affects real-positive change in lives of our friends, family and even strangers. I know that's a tall order, but I believe that even the smallest efforts can have big pay-offs. 
My brother Joe and I where very close, so as you might imagine, when he was diagnosed with ALS I was devastated. We both knew it was a death sentence. Our Father had suffered the same fate in the late 1990's. I will refrain from going into detail at this time because quite frankly it's depressing to think about. The pain of loss is still very strong. It's bad enough to lose one family member from this horrible disease, but two is even worse.

So Joe's Brother Coffee is born! To honor the memory of my brother Joe and everyone else who has been touched by ALS. So please join me in this quest to raise awareness and money to help find a treatment and ultimately a cure for ALS.
Just what is ALS?
Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons  die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.
You can learn more about the ALS Association at their website www.alsa.org
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Photo used under Creative Commons from Dalal Al-Wazzan
  • Home
  • SHOP
    • COFFEE
    • BULK COFFEE
    • MUGS
    • APPAREL
  • Awesome Info
    • About Us
    • Causes We Support
    • Satisfaction Gaurantee
    • Shipping Details
    • Our Roasting Process
    • Educational Videos
    • Contact Us
    • JBC Blog
    • Wholesale
  • WHERE TO BUY